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Newsroom

Stay updated with our upcoming events, exhibitions, and latest press releases.

Latest News

Trade Shows & EventsOctober 1, 2025

See You at AAPEX — Come visit us at Booth A5433

SURE FILTER® team will be exhibiting at AAPEX 2025, the premier event for automotive aftermarket professionals.

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Digital Tools & SupportSeptember 29, 2025

Introducing Sure Filter Finder

SURE FILTER® thrilled to announce the launch of Sure Filter Finder, the new mobile app designed to simplify and speed up your filter selection process.

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Digital Tools & SupportSeptember 1, 2025

Meet Phil

Our newest addition to the SURE FILTER® Team!

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Product & Pricing UpdatesAugust 1, 2025

Introducing our New SureBlue Price List

SURE FILTER® has just unveiled our updated SureBlue, your go-to resource for current pricing across the full SURE FILTER® product range.

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Your trusted partner for superior filtration solutions. Premium quality, performance, and reliability for the world's toughest applications.

1470 Civic Dr. STE 309

Concord, CA 94520

Phone: +1 (925) 566-8863/73

Fax: +1 (925) 566-8893

+1 8448 BE SURE

Phil, our AI Service Agent: +1-651-273-9232

Email: support@surefilter.us

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